Drawing from the timeless spirit of the 1950s barbershop and inspired by the mythical “Willy Uppercut O’Shea,” Uppercut Deluxe blends tradition with contemporary men’s grooming. An Australian-born brand committed to premium ingredients, clean design, and functional simplicity—no unnecessary embellishments.

Founding & Ethos:

Created by childhood friends Luke Newman and Steve Purcell, whose passions for barbering, surfing, and skate culture shaped a brand designed for real men—not vanity women’s products—rooted in authentic barbershop values .

Authentic Approach & Product Craftsmanship:

Product ideas come from barbershops and everyday customers. Through collaboration with top chemists, formulas are perfected and only released once approved by barbers and founders.