Uppercut Deluxe
Uppercut Deluxe – Where Classic Barbering Meets Modern Grooming
Drawing from the timeless spirit of the 1950s barbershop and inspired by the mythical “Willy Uppercut O’Shea,” Uppercut Deluxe blends tradition with contemporary men’s grooming. An Australian-born brand committed to premium ingredients, clean design, and functional simplicity—no unnecessary embellishments.
Founding & Ethos:
Created by childhood friends Luke Newman and Steve Purcell, whose passions for barbering, surfing, and skate culture shaped a brand designed for real men—not vanity women’s products—rooted in authentic barbershop values .
Authentic Approach & Product Craftsmanship:
Product ideas come from barbershops and everyday customers. Through collaboration with top chemists, formulas are perfected and only released once approved by barbers and founders.
