ALL DAY HOLD defines Samson's integrity and spirit. A male grooming company founded by some friends in 2016. Many late nights around the customized rice cooker led to unique creations that they couldn't put down. In the past 4 years, Samson's has not strayed from the same quality ingredients and excellence. While many brands make "their version" of something else, Samson's is always innovative to bring something really unique to the market.