It’s 1948: a small Florentine laboratory is experimenting on formulas that work, studying new products. It’s a time of innovation and change, a time to trust in the future and in a small business that they want to grow. This was the year of the Pre and After Shave Cream, which surprised with its freshness and efficacy: it was first embraced by Italian barbers and then by an ever-growing number of home shavers. The way of shaving changed in an Italy that craved change.

It’s 1948: a small Florentine laboratory is experimenting on formulas that work, studying new products. It’s a time of innovation and change, a time to trust in the future and in a small business... read more »
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It’s 1948: a small Florentine laboratory is experimenting on formulas that work, studying new products. It’s a time of innovation and change, a time to trust in the future and in a small business that they want to grow. This was the year of the Pre and After Shave Cream, which surprised with its freshness and efficacy: it was first embraced by Italian barbers and then by an ever-growing number of home shavers. The way of shaving changed in an Italy that craved change.

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Pre-Shaving Cream Rosso Proraso
Content 0.1 Liter (€85.00 * / 1 Liter)
€8.50 *
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Styptic Gel Verde Proraso
Content 0.01 Liter (€395.00 * / 1 Liter)
€3.95 *
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Shaving Foam Bianco Proraso
Content 0.3 Liter (€19.83 * / 1 Liter)
€5.95 *
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