Mr Natty (born Matt Raine) is a classically trained London barber who served from the royal family to rock stars.

After being repeatedly disappointed with men's grooming products, Raine finally decided to launch his own product line with the help of creative director Matt Brooke. Mr. Natty quickly gained the image of a modern dandy. As for whether it's true that Mr. Natty brewed these wonder-products under the stairs during his lunch hour, well, we'll let you be the judge.